October 4, 2023

Adidas, Moncler Collaborate for NFT, AI-powered Fashion Campaign

Adidas x Moncler

Adidas x Moncler

Fashion industry giants Moncler and Adidas have joined forces to introduce a groundbreaking campaign exploring collaborative art, artificial intelligence (AI), and NFTs.

The “The Art of Explorers” campaign focuses on explorers as a shared symbol. It initially showcases a series of AI-generated adventurers before featuring a collection of unique mixed-media sculptures.

To create this collection, Moncler enlisted artists from diverse backgrounds to craft sculptures inspired by the explorers featured in the campaign. These artists include Gary Card, Ibby Njoya, and Kate Tabor. Meanwhile, Ai Kamoshita was responsible for styling the looks, with makeup and accessories curated by makeup artist Isamaya Ffrench and hair by Shirori Takahashi.

Adidas and Moncler also collaborate to bring an immersive virtual experience to the Moncler website. This experience uses sound, video, and 3D animations to create a virtual city street where visitors can explore exclusive products and 3D artworks.

Users can even make purchases through digital billboards. In addition to this, the platform and Adidas confirmed that the app will be releasing a limited-edition NFT artwork that artistically showcases the collaborative fashion collection.

Starting October 4, 2023, the collection and its digital experiences will be available online, while physical stores will have the products in stock starting October 5, 2023.

Adidas and Moncler have utilized advanced technologies to attract a wider audience and provide engaging experiences. In October 2022, Moncler celebrated its 70th anniversary by collaborating with digital artist Antoni Tudisco and Web3 platform Arianee to release seven NFTs.

Meanwhile, Adidas launched its first Web3 program, “Residency,” to empower NFT artists. Additionally, the company partnered with BAPE in August for a unique NFT-based sneaker release in honor of BAPE’s 30th anniversary. These sneakers were limited edition and included digital certificates along with paired NFTs.

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