September 27, 2023

Animoca Brands, Valentino Rossi’s VR46 Metaverse, Gravitaslabs Team up for Launching Metaverse for Motorsport Fans



Valentino Rossi, the MotoGP™ world champion, and his company VR46 Metaverse have partnered with Animoca Brands and Gravitaslabs to collaborate on innovative gaming and Web3 activations across metaverse platforms.

VR46 is a group of companies owned by Rossi, which manages various projects in motorsport, including the VR46 Racing Team, VR46 Riders Academy, VR46 Metaverse, and VR46 Racing Apparel. These projects aim to support emerging riders, provide professional and sport-related support to young Italian riders, develop the VR46 brand in gaming and Web3, and offer sports merchandising inspired by Rossi’s revolutionary vision.

The three companies will work on a new motorsport experience called ValeVerse, available on Animoca’s The Sandbox platform.

In this regard, VR46 Metaverse CEO Jean Claude Ghinozzi said: “We are thrilled to partner with Animoca Brands and Gravitaslabs to jointly launch this exciting project to further extend the fandom of VR46 Metaverse experiences across other Web3 and metaverse platforms, and we are excited to offer fans new levels of connection and engagement with our world.”

World champion and motor racing legend Valentino Rossi stated that this partnership will expand VR46 Metaverse’s range of experiences, enhancing connections with fans worldwide.

Valentino Rossi’s collaboration project has a roadmap that includes the introduction of ValeVerse. ValeVerse Pass is also part of the plan, enabling fans to access digital items, collectibles, immersive experiences, and physical benefits.

By participating in quests, users can earn rewards. Users can also enjoy additional perks such as merchandise raffles, race tickets, and an exclusive session with Valentino Rossi by purchasing the ValeVerse Pass. To enhance the gaming experience, The Sandbox’s official collection will feature a variety of digital assets, including iconic bikes and avatars.

This new strategy led by VR46 Metaverse, Animoca Brands, and Gravitaslabs has been launched to spread digital assets and metaverse games in the automotive and motorsports industries. This is just the first phase of their comprehensive plan.

The initiative will also facilitate more partnerships with Animoca Brands’ vast network. Exciting projects include an exclusive collection with the esteemed artist Mad Dog Jones and a gaming project called ‘Moto Island’ on the Roblox platform.

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