December 6, 2022

Coca-Cola Cooperates with GMUNK to Launch 10,000 World Cup-Inspired NFTs

Piece of Magic of Coca-Cola

Piece of Magic of Coca-Cola

Coca-Cola collaborated with Crypto.com, a cryptocurrency exchange platform and NFT marketplace, to launch an NFT collection, inspired by FIFA World Cup Qatar 2022. 

Named “Piece of Magic”, the NFT collection will include 10,000 unique digital tokens, featuring the in-game movements of footballers in the matches during the tournament. The NFTs, set to be hosted on the Crypto.com NFT platform, will be created by digital artist GMUNK, a pioneering NFT artist. 

Eligible football fans should create a Crypto.com NFT platform account and visit Coca-Cola’s fan zone page to mint a token. The Coca-Cola fan zone is a digital hub for the fans of the World Cup 2022, where they can experience games, excitement, and unforgettable moments during the championship. 

In this regard, FIFA World Cup General Manager at The Coca-Cola Company Nazli Berberoglu said the collaboration with witness the launch of 10,000 astonishing and unique NFTs, which are available for the fans to own forever, noting the World Cup Qatar 2022 brings magical moments to life on and off the pitch for millions of football fans, which are needed to be documented. 

“A superb talent who has consistently pushed the boundaries of art’s newest and most exciting field, GMUNK’s ‘heatmap’ inspired NFTs will capture the passion and determination shown by players during the World Cup – as they battle it out on the pitch, their athleticism and performance will inspire incredible works of digital art.”

Chief Marketing Officer of Crypto.com Steven Kolifowitz, for his part, pointed out that the FIFA World Cup of this year is the first edition to adopt the use of Web 3.0 technology, hailing the partnership with Coca-Cola and GMUNK that aims to commemorate the championship’s historical games that will forever be captured on the blockchain. 

“Together, we are creating a completely new form of memorabilia,” Kolifowitz said. 

It is not the first time for the popular cryptocurrency exchange platform to cooperate with FIFA partners in the World Cup Qatar 2022 as it teamed up with Visa to launch the Visa Master of Development NFT collection inspired by the fabled goals of five legendary footballers, which are available on Crypto.com. 

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