August 15, 2023

Coca-Cola Displays Its NFTs on Coinbase’s Network, Base

Coca-Cola NFT

Coca-Cola NFT

Coca-Cola, the world’s largest soft drinks brand, is delving deeper into the Web3 realm by launching its first collection on Coinbase’s layer-2 network, Base.

Coca-Cola has chosen to launch its “MasterPiece” NFT collection on the recently introduced Coinbase Ethereum layer-2 network, “Base,” as part of its “Onchain Summer” event, a multi-week on-chain festival celebrating on-chain art, culture, music, gaming, and more.

“CocaCola is bringing their Global Masterpiece campaign on-chain with iconic works from leading artists,” Coinbase stated.

The Masterpiece collection combines classic pieces such as Edvard Munch’s The Scream and “Girl with a Pearl Earring” by Johannes Vermeer, along with new works from emerging talents, “all intertwined with the iconic Coca-Cola bottle.”

Through the transformation into on-chain collectibles, these artworks gain a new dimension, making them accessible to art enthusiasts participating in the Onchain Summer event.

The minting of Coca-Cola NFTs began yesterday. Eight versions of NFTs are available, priced from 0.0011 ETH to 0.014 ETH, with some being sold at a lower price than mint on the OpenSea NFT market.

Coca-Cola’s ‘MasterPiece’ is more than just an art collection; it symbolizes the dynamic fusion of art, technology, and human interaction.

The collection surpasses traditional art gallery boundaries and extends its significance globally. Coca-Cola’s entry into NFTs is a notable engagement by major consumer brands with Base, paving the way for other brands to explore innovative ways of connecting in the modern digital era.

Coinbase introduced the Base testnet in February 2023, with the aim of solving the challenges that developers often face on Ethereum’s mainnet, especially when it is congested and expensive to use.

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