January 9, 2023

Firms Seek to Bring Touch, Smell to Metaverse at CES

Touch in Metaverse

Touch in Metaverse

Metaverse-focused companies started to add the sense of smell to their virtual reality, a breakthrough that was revealed at the Consumer Electronics Show (CES) 2023 in Las Vegas.

According to Coin Telegraph, OVR Technology presented at CES a headset with a container for eight aromas that can be combined to create different scents. The VR headset is expected to be released later this year. An earlier version, which was business-orientated, was used primarily to market beauty products and fragrances. Integrated into VR goggles, users can smell different environments from a bed of roses to marshmallow roasting.

In this regard, CEO of OVR Technology Aaron Wisniewski said that augmented reality and virtual reality would drive sectors like commerce, entertainment, education, social connection, and well-being, adding: “The quality of these experiences will be measured by how immersive and emotionally engaging they are. Scent imbues them with unmatched power.”

Moreover, Aurora Townsend, an executive at FireFlare Games, said his firm is working on developing a VR dating app, which would be supported by captivating sensations like touch. Townsend noted: “Being able to feel the ground when you’re walking with your partner, or holding their hands while you’re doing that… subtle ways we engage people will change once haptic technology is fully immersive in VR.

However, Ozan Ozaskinli, a tech expert, who tested haptic products at CES, pointed out that they are still far from reality but users can feel something if they are integrated into online meetings.

In light of the highest adoption levels of the metaverse in different industries, McKinsey expected that the metaverse would create $5 trillion in value by 2030, saying that more than 50% of life events will be held in the virtual world. In its report, McKinsey stressed that the metaverse could not be ignored due to its increasing impact on commercial and people’s lives.

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