August 24, 2023

K-pop Titans Blackpink Launches Metaverse Experience in Roblox

Blackpink's The Palace

Blackpink’s The Palace

K-pop titans Blackpink is scheduled to appear live on the widely-used Roblox gaming platform with an immersive new experience for their fans known as Blinks. 

The experience will become a permanent component of the virtual online game, providing Blinks with an interactive venue to enjoy Blackpink’s music and come together to recreate their renowned choreography.

The metaverse studio Karta collaborated with YG PLUS, a subsidiary of YG Entertainment, to create ‘Blackpink: The Palace’. The event will commence on August 25 and will continue to have new content added throughout the year, according to NME. Fans who participate in the experience within the first 24 hours will receive a special badge that they can display on their Roblox profiles.

Fans of Blackpink can interact with virtual avatars of Jennie, Lisa, Jisoo, and Rosé and take pictures with them in Blackpink: The Palace. Additionally, users can purchase personalized outfits and emotes for their own avatars. Users can upgrade their in-game items by smashing crystals with a hammer-like “lightstick”, similar to the ones used at concerts. Over the next year, Blackpink: The Palace will introduce challenges that offer Robux, the in-game currency of Roblox, as rewards.

In this regard, Head of the IPX Division at YG Plus Hyojung Lee said: “We look forward to welcoming fans from all over the world to a beautiful virtual palace where they can party, connect, and experience everything Blackpink beyond the constraints of time and space.”

At the 2022 MTV VMAs, Blackpink was honored with the inaugural “Best Metaverse Performance” award for their partnership with PUBG Mobile, a popular battle royale shooter. The group has also teamed up with South Korean metaverse platform Zepeto, which is venturing into the NFT realm with its ZTX platform on the Ethereum scaling network, Arbitrum.

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