September 17, 2023

LaLiga Teams up with GameOn To Develop NFT-based Games

GameOn x LaLiga

GameOn x LaLiga

GameOn, a gaming startup, has partnered with LaLiga North America to create fantasy games based on NFTs for the Spanish soccer league’s United States and Canadian fanbase.

Fans can purchase NFT packs of LaLiga players and form fantasy lineups that earn points based on their real-life performance on the field. Additionally, they can buy digital gear, such as cleats, jerseys, or hats, to equip their in-game player avatars with boosts for point multipliers.

In the first quarter of 2024, GameOn will launch its LaLiga-branded web app in the United States and Canada. The app will have social chat features and allow fans to win prizes, such as cash, VIP match tickets, signed merchandise, and access to player meet-and-greets. Games will be developed for both of LaLiga’s soccer leagues, including the top-tier LaLiga EA Sports and second-tier LaLiga Hypermotion.

“We’re very happy to start in the North American market. Especially [with] these Web3 games, you don’t need 100,000 or a million users to have a successful game,” GameOn CEO Matt Bailey said.

According to Bailey, as game enthusiasts, GameOn believes that Web3 technology is the optimum solution for offering fans ownership, interoperability, and rewards. Bailey added that the younger generation, particularly Gen Z, desire more than passive viewing experiences as they want to have an active role in owning, playing, and influencing the content, and rewards are also a significant factor; therefore, the firm fully supports and invests in Web3.

GameOn has received investment from a range of companies, including Polygon Studios, Hedera, Dapper Labs, Techstars, Comcast, Lightning Capital, and Times Internet. Dapper Labs, the creator of NBA Top Shot and NFL All Day, invested $1.8 million in GameOn’s seed round earlier this year.

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