June 7, 2023

Louis Vuitton Launches Treasure Trunks NFTs Soon

Louis Vuitton Trunks

Louis Vuitton Trunks

French luxury brand Louis Vuitton announced it will launch a limited collection of NFTs, which will give its classy customers exclusive products and experiences, the company said.

The NFT collection, named “Treasure Trunks,” from Louis Vuitton will be offered in a few hundred collectibles. Each Treasure Trunk will be priced at $41,712 (€39,000). Each NFT will be accompanied by a made-to-order physical trunk from the French luxury brand, which is being sold for thousands of dollars, according to Decrypt website.

The NFTs will be soulbound, meaning they cannot be traded or transferred between individuals. That means that only the original owner of the Treasure Tank NFT would have access to exclusive customizable products, early releases of new products, and bespoke experiences.

According to the company, residents of the US, Canada, Germany, France, Japan, the UK, and Australia will be eligible to register for the waitlist of the NFTs as of June 8. The selected applicants will be informed the next week whether to pay for the Treasure Trunks in cryptocurrencies or fiat at a dedicated site.

The Treasury Trunk will be the first collection of an ongoing NFT series by Louis Vuitton called “Vie” which will focus on boosting the relationship with high-level consumers by granting exclusive and rarified access to Louis Vuitton’s products.

It is not the first time for the French luxury brand to utilize the NFTs in its bond with its consumers. Earlier in February, the fashion house teamed up with Japanese contemporary artist Yayoi Kusama to release a set of 10,000 NFTs in conjunction with its 200th anniversary.

Following the success of its first NFT game a few months ago, Louis Vuitton, this time, seeks to celebrate its 200th anniversary by selling NFTs to allow its consumers to easily exchange them for tangible copies.

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