July 23, 2023

McDonald’s Hong Kong Partners with The Sandbox For Gaming Experience in Metaverse

McNuggets Land

McNuggets Land

McDonald’s Hong Kong collaborated with The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, to celebrate the 40th anniversary of the chicken nuggets in the metaverse.

McDonald’s Hong Kong built the first Web3 gaming experience for fans of its Chicken McNuggets, which is an immersive metaverse playground called ‘McNuggets Land.’

In McNuggets Land, the fans will get acquainted with the history of Chicken McNuggets throughout 40 years at a virtual art gallery from Coach McNugget and Assistant Coach McNugget. McNuggets Land will serve boneless meat chunks to virtual users, who will also play mini-games to test their skills. 

Eligible participants could likely win digital and physical rewards, such as a 100,000 SAND shared prize pool and mystery boxes. Only ten Hong Kong-based winners can enjoy free Chicken McNuggets for one year. 

In this regard, McDonald’s Hong Kong Chief Executive Officer Randy Lai said: “Rooted in Hong Kong for 48 years, McDonald’s has always strived to deliver innovative experiences and Happy Moments. To celebrate the 40th anniversary of Chicken McNuggets, we are excited to collaborate with The Sandbox to provide a fun-filled Web3 metaverse game experience themed on McDonald’s for our customers.” 

Meanwhile, Sandbox Co-founder and Chief Operating Officer Sebastien Borget expressed his pleasure in choosing The Sandbox as a virtual gaming experience for McDonald’s Hong Kong fans, saying he is happy for letting fans learn more about the famous Chicken McNuggets by entering the metaverse.

Borget pointed out that cooperation with McDonald’s enhances efforts to achieve the target of the ultimate goal of mass adoption of the metaverse.

It is worth mentioning that The Sandbox hosts more than 400 global brands besides McDonald’s Hong Kong, including Warner Music Group, Adidas, and The Smurfs with 40 million installs on mobile. It is expected that the platform would launch self-publishing features and tools for use by brand partners and creators this year.

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