June 22, 2023

MetaGaia Collaborates with Sanrio To Bring Hello Kitty in Metaverse

Hello Kitty

Hello Kitty

MetaGaia, the first multi-platform metaverse integrated with a ChatGPT-powered oracle and pet companions, teamed up with Sanrio, the owner of the pop icon Hello Kitty and related characters, to bring them to the metaverse. 

MetaGaia will showcase Hello Kitty-themed digital items and activities in the metaverse, dubbed the Hello Kitty Seven Wonders, in which fans can build their community and interact with their beloved characters in the digital world, according to PR Newswire

This summer will witness the introduction of a Hello Kitty Seven Wonders pop-up event, organized by Sanrio Hong Kong and MetaGaia at Citygate Outlets, Hong Kong’s leading outlet mall for 51 days. The event will see augmented reality experiences, in which Hello Kitty characters will be presented in addition to Hello Kitty merchandise and mini-games at the mall. 

Expressing his excitement about the partnership with Sanrio Hong Kong, CEO of MetaGaia Gordon Kwok said: “We are thrilled to partner with Sanrio Hong Kong and bring the beloved characters of Hello Kitty and her friends into the world of MetaGaia. Our goal is to create a metaverse that offers endless possibilities for exploration and socialization, and we believe that the addition of Hello Kitty will enhance that experience for our users.”

It is worth mentioning that the official brand of The Smurfs tapped into Web3 with the launch of a Web3 project and an NFT collection in April. The project is named “The Smurfs’ Society,” while the NFT collection is called “The Smurfs’ Society Legendary.” The Smurfs’ Web3 project aims to revive the beloved childhood memories of the small, blue, humanoid creatures through a Web3 virtual adventure.

Moreover, characters of the popular American children’s television series Sesame Street will be shown in the form of NFTs after the collaboration between Sesame Workshop and VeVe. 

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