December 6, 2022

Metaverse Fashion Week Back on Decentraland in March 2023

Metaverse Fashion Week

Metaverse Fashion Week

The Metaverse Fashion Week (MVFW) is coming back with a new edition in 2023 on Decentraland, the world’s largest user-owned and operated virtual social world.

The new edition themed “Future Heritage” will be held in the Luxury Fashion District of Decentraland from March 28 to 31. MVFW23 will feature the Spring/Summer Fashion season on virtual catwalks. In addition, a special experience developed by Miami Fashion Week will take part in the event.

Curated by NFT marketplace UNXD, MVFW23 participants will be selected by an advisory team formed by Decentraland. The advisory team includes experts from digital fashion house The Fabricant, Institute of Digital Fashion, Fashion3 by MAD Global, and House of Web3. The participating brands will be announced in January.

DCL influencer Tangpoko will be the main model of MVFW this season, according to The Vogue.

In this regard, Head of Metaverse Fashion Week Giovanna Graziosi Casimiro expressed his excitement about holding the second edition of the Metaverse Fashion Week to show the audience how things had been developed from the first edition, Women’s Wear Daily reported.

“Within one year, we have shown the world one of the strongest and most obvious use cases for the metaverse yet — digital fashion,” Casimiro said.

Meantime, Cofounder and Chief Executive Officer of UNXD Shashi Menon described the event as a tentpole moment in the field of digital fashion as it brings fashion brands and consumers together to see the future of fashion, adding MVFW is a part of UNXD’s mission to bridge luxury between the real world and digital space.

Menon added he is delighted to cooperate with Decentraland for the second time after a successful first season.

It is worth mentioning that the first edition of the Metaverse Fashion Week was held in March 2022 with the participation of many renowned companies, including Dolce&Gabbana, Tommy Hilfiger, Roberto Cavalli, Paco Rabanne, and Selfridges.

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