June 22, 2023

Nike Partners with Fortnite for Immersive Virtual Experience

Nike x Fortnite

Nike x Fortnite

Footwear giant Nike collaborated with the popular online multiplayer game Fortnite to introduce a virtual experience that rewards players with digital sneakers, called “Airphoria,” according to Cointelegraph

Through “Airphoria,” Nike’s Web3 platform, .Swoosh, will witness a significant milestone through its partnership with Fortnite creator Epic Games, and branded game builder Beyond Creative, which enables more traditional gamers to have hints about Nike’s digital products and NFTs given that Fortnite has a massive user base of over 240 million players who have logged in within the past 30 days alone. 

Currently, users can take part in Airphoria by visiting the Air-Max-themed virtual island for 10 minutes or more. They will be rewarded with the Air Max 1 ’86 Back Bling, a digital sneaker that can be showcased within the Fortnite game. The free Back Bling will be unobtainable after June 27. 

Users won’t receive the Back Bling instantly after participating in Airphoria. They will receive it by June 28. 

An Epic Games spokesman said this virtual experience aims to integrate Nike’s Air Max brand into Fortnite’s world, adding the partnership with Nike marks the beginning of future partnerships that allow players to connect their online presence across different ecosystems.

It’s worth mentioning that the Nike-Fortnite partnership does not include the integration of NFTs or digital item trading marketplaces within the Fortnite world.

Earlier this month, EA Sports and Nike Virtual Studios announced their partnership to bring Nike NFTs to EA games to enhance the virtual sports experience.

In a press release, Nike said its NFTs .Swoosh will be integrated into EA Sports games, allowing EA SPORTS fans, members and players, to see Nike’s virtual creations in the games within the coming months. Neither Nike nor EA Sports has revealed which game titles will include Nike’s virtual goods.

In November 2022, Nike launched its NFT platform, which is called .Swoosh. Its first NFT collection, dubbed “Our Force 1 (OF1)”, consists of Polygon virtual sneaker NFTs designed to pay tribute to the iconic Nike Air Force 1 sneaker from 41 years ago.

Author profile

Whether you want to learn about NFT, Blockchain, Web3.0, Metaverse, or any other emerging technologies, we have the vital resources that will enlighten and help you make an informed decision.