June 2, 2023

Nike’s. Swoosh To Appear in EA Games within Coming Months

Nike EA Sports

Nike EA Sports

EA Sports and Nike Virtual Studios announced their partnership to bring Nike NFTs to EA games to enhance the virtual sports experience.

In a press release, Nike said its NFTs .Swoosh will be integrated into EA Sports games, allowing EA SPORTS fans, members and players, to see Nike’s virtual creations in the games within the coming months. Neither Nike nor EA Sports has revealed which game titles will include Nike’s virtual goods.

In this regard, General Manager of Nike Virtual Studios Ron Faris said his company and EA Sports are committed to developing innovation, creativity, and excellence to unleash more entertainment for .SWOOSH community and the massive EA SPORTS fan base.

For his part, SVP of Brand for EA SPORTS & Racing Andrea Hopelain noted: “All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture. Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete, and share their love for the sport.”

It is worth noting that FIFA is one of EA Sports’ popular games worldwide, which was awarded the title of “most popular game” in 2022 in addition to Madden NFL series and the NBA Live series. Nike NFTs are expected to be customizable wearable add-ons that players can buy and alter their character avatars in-game.

In November 2022, Nike launched its NFT platform, which is called .Swoosh. Its first NFT collection, dubbed “Our Force 1 (OF1)”, consists of Polygon virtual sneaker NFTs designed to pay tribute to the iconic Nike Air Force 1 sneaker from 41 years ago.

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