September 22, 2023

Paris Saint-Germain Gifts Its Fans NFT Posters

Paris Saint Germain

Paris Saint Germain

Paris Saint-Germain F.C., the well-known French soccer club, has partnered with Crypto.com, its cryptocurrency exchange sponsor, to produce matchday posters co-created using artificial intelligence tools.

Fans can collect these posters as NFTs. The poster series was designed by Benjamin Benichou, an artist who incorporates generative A.I. into his creative process. Out of 1,970 incarnations, only seven were chosen to be released as part of the NFT series.

These posters will be displayed by Paris Saint-Germain F.C. during seven matches this season, starting with their September 24 match against Olympique de Marseille in France’s Ligue 1 soccer league.

Crypto.com’s NFT platform will airdrop all seven poster NFTs to eligible account holders for free. Each NFT will correspond with the matchday of its respective poster. Fans who collect all seven NFTs will have a chance to win Benicho’s original poster artwork, signed shirts from PSG players, and VIP tickets to the team’s final home match of the season.

“This collaboration with Benjamin Benichou has given us a better understanding of this new tool, which opens up endless creative possibilities,” PSG Chief Brand Officer Fabien Allègre said in a statement. “In continuing to explore new frontiers, Paris Saint-Germain is striving to redefine the future of the sport, opening up unexplored horizons for new generations of supporters.”

According to a spokesperson from Crypto.com, the “Gala Games” mentioned in the marketing image above refers to important soccer matches during the season and is unrelated to the same name’s crypto gaming startup.

In 2021, Crypto.com became PSG’s inaugural official cryptocurrency platform partner, with a sponsorship deal that is rumored to be worth around $30 million over three years, as reported by Sports Business Journal.

In 2020, Paris Saint-Germain entered the world of Web3 by partnering with Sorare, a fantasy sports game that uses NFTs. It’s also been reported that when Lionel Messi joined the team in 2021, some of his payments were made using Socios crypto fan tokens.

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