February 13, 2023

Puma Releases New NFT Collection Celebrating 75th Anniversary

Puma Releases New NFT Collection Celebrating 75th Anniversary Featured Image


Prominent sports brand Puma announced the launch of its NFT project “Super Puma” celebrating its 75th anniversary, according to Geek Metaverse.

The PFP NFTs (“profile image”) NFT project will consist of 10,000 digital collectibles which are inspired by Super PUMA comics, which were popular in the 1970s. The NFTs highlight the brands’ most historic sports moments over the last 70 years. However, their prices and mintage date are still unknown.

The release of the collection comes a year after the German sports brand registered its ENS domain, Puma.eth, to enhance its footprints in the Web 3.0 world. Puma anticipates that its fans would use the NFTs as profile pictures for their social media platforms.

In this regard, PUMA Chief Brand Officer Adam Petrick attributed the launch of these NFTs to his company’s increasing Web3 community, saying it had played a major role in this move.

In a press release, Petrick noted: “Puma’s growing Web3 community played an important role in the launch of this new project. We listened to what our community wanted, and the Super PUMA PFP NFT is the result of that. It’s a great project to kick off our 75th anniversary as an expression of our brand mantra – Forever Faster – leaning on our history and heritage to push sport and culture forward through design and innovation.”

As many as 4,000 NFTs will be publicly sold, while 2,000 NFTs will be sold at 10KTF, an online store in the virtual city of “New Tokyo.” The remaining 4,000 NFTs will be given free of charge to the holders of NFTs of the Puma Nitro Collection that includes NFTs as digital twins of the physical NFRNO and Fastroid sneakers.

In September 2022, Puma entered the metaverse world, named Black Station, for its FUTROGRADE show at New York Fashion Week.

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