Robbie Williams Taps into Web3 World by Metaverse Platform

Robbie Williams, a popular British singer-songwriter, has announced his entry into the web3 space by partnering with LightCycle, an AI-powered lifestyle metaverse platform.

He is all set to perform his 25th-anniversary live show in the metaverse, offering fans a 3D experience and further enhancing his legacy through digital means. LightCycle, scheduled to launch in Q4 of 2023, aims to become the ultimate destination for art, film, gaming, music, fashion, sport, property, and retail in the web3 space.

The virtual city boasts hyper-realistic visuals and employs AI technology to enable users, businesses, and brands to create commercial installations or purchase land and other digital assets.

A preview of the Robbie Williams metaverse event will be unveiled at the EDGE Global Web3 and AI Investment Summit in Hong Kong on September 26 and 27 as part of LightCycle’s preview night. LightCycle’s presentation will feature an augmented-reality showcase, with further details to be announced shortly.

“Staying connected with my fans has always been important to me. I’m fascinated by the web3 space — it’s full of creativity and mind-blowing potential. It’s also a big new market for music and discovery,” Robbie Williams said.

Sara Ezen, the CEO of LightCycle, expressed excitement about bringing Robbie’s devoted fanbase an enhanced concert experience with their state-of-the-art technology. She believes the concert is a unique and special event that LightCycle can provide a home for, allowing both old and new fans to engage with Robbie in a next-level interaction.

The collaboration between Williams and Vertexlabs.uk is a major achievement for Vertexlabs.uk’s AI-powered virtual world platform called LightCycle. This partnership also signifies a natural progression in Williams’ career, which started with his recent composition, “Angels (Beethoven AI),” assisted by AI technology.