January 1, 2023

Rolls-Royce Teams up with Sacha Jafri to Release Six NFTs for Phantom



Rolls-Royce, the British luxury car manufacturer, collaborated with renowned British artist Sacha Jafri to release a set of NFTs, representing the automobile maker’s latest group of the Six Elements.

Rolls-Royce launched six cars of its legendary model Phantom Series II, each one representing one of the six elements; earth, fire, water, air, and wind, in addition to humanity. Rolls-Royce revealed the ‘The Six Elements’ series at a private ceremony in Dubai, UAE.

In a tweet, Rolls-Royce said: “The sixth Phantom ‘The Six Elements’ motor car, Humanity, references Sacha Jafri’s best-known work, ‘The Journey of Humanity’. As with all the motor cars in the series, it also features its own unique NFT.”

The launch of one-of-a-kind cars and NFTs aims to raise $1 million for charities, which focus on humanity-based sectors like education, health, and sustainability.

In this regard, Rolls-Royce Motor Cars Regional Director for the Middle East and Africa Cesar Habib hailed the cooperation with a prestigious and contemporary artist like Jafri that highlights the legacy of the Phantom Gallery. Habib noted: “Rolls-Royce cars are designed for a few, but we think of everyone. Therefore, the Phantom ‘The Six Elements’ will raise $1 million for charity. In addition, the six unique Phantoms will remain present beyond the charitable donation, thanks to a completely unique NFT initiative.”

According to Geek Metaverse, 20% of the proceeds will be donated to a charity each time an NFT is exchanged. The six NFTs are linked to each of the six Phantoms, however, their owners can sell them separately if they want. The NFTs are integrated into the Phantoms’ glovebox to make their owners see their NFTs while sitting in their cars.

It is worth mentioning that legendary automobile makers like Lamborghini, Porsche, Mercedes Benz, and Ferrari released collections of digital assets specified for their famous models over the past period. Recently, BMW showed its interest in the web3 world by filing trademark applications for its name and logo for offering metaverse-based services and NFTs.

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