February 6, 2023

Samsung, Google, Qualcomm Plan To Establish Mixed-Reality Platform

Samsung, Google, Qualcomm Plan To Establish Mixed-Reality Platform Featured Image

Tech giants; Google, Samsung, and Qualcomm, are collaborating to establish their mixed-reality platform, according to Bitcoin News.

This announcement was made by executives of the three companies; TM Roh of Samsung, Cristiano Amon of Qualcomm, and Google’s Hiroshi Lockheimer during the Samsung Galaxy Unpacked event.

Although the three companies announced their partnership, they did not mention which product or device is set to release in the future. Amon said: “We are working to create a new era of highly immersive digital experiences that blur the line between our physical and digital worlds. With our Snapdragon XR tech, Samsung’s amazing products, and Google experiences, we have the foundation to make this opportunity a reality.”

Lockheimer, for his part, pointed out that Google invests in both AR and VR, adding this partnership will result in state-of-art advanced hardware and software to deliver the next generation of technology to consumers.

Roh noted that Samsung would join the market of metaverse and VR headsets soon as the South Korean company is working on developing “extended reality” hardware. He also pointed out that each company of the trio would bring its expertise in making the mixed-reality platform.

He attributed Samsung’s delay in entering the metaverse market to the unprepared market and the similarity of VR devices.

Of the three companies, Qualcomm is the most active in the virtual reality space as it provides several headset makers, including Meta, with chips.

This announcement came in light of huge investments made by Meta and Apple in the space as Meta intends to release a new VR headset soon and Apple is working on releasing its first mixed reality headset this spring and delivering it to consumers by the autumn of this year.

Author profile

Whether you want to learn about NFT, Blockchain, Web3.0, Metaverse, or any other emerging technologies, we have the vital resources that will enlighten and help you make an informed decision.