January 31, 2023

Sorare Inks Multi-year Deal with Premier League

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The English Premier League signed a multi-year deal with the French blockchain-based fantasy game Soare, according to Bein Crypto.

Under this agreement, Sorare will integrate the licensed non-fungible tokens (NFTs) of the English Premier League, which comprises 20 clubs, into its gaming player characters. Through the four-year agreement, players of Sorare will enjoy buying and using official Premier League-licensed NFTs.

According to Sorare, two new features will be launched in its game, including the ability to compete with league-specific player cards and a “financial fair play” feature that prevents users from selecting all-star teams.

This new agreement with the Premier League is an important step for Sorare, which will help the company reach new heights in the world of fantasy sports and blockchain.

In this regard, Nicolas Julia, the co-founder of Sorare, tweeted: “As a football fan myself, this partnership is something I’ve dreamt of since we founded the business.”

Julia added that the total exchanges of cards on Sorare have doubled from $270 million in 2021 to $500 million in 2022, pointing out that around 87% of the platform’s players don’t even spend money on the platform.

The platform has already teamed up with other sports leagues such as NBA, MLB, La Liga, Bundesliga, and Serie A. Apart from the sports league, in addition to partnerships with 300+ soccer teams. Sorare, valued at $4.3 billion in September 2021, had raised $680 million during a Series B round in 2021.

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