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FIFA NFT News

After claiming the title of the World Cup 2022, the Argentine Football Association (AFA) secured a footprint in the virtual space after signing a licensing agreement with Upland to join the metaverse.



<a href="https://cointelegraph.com/news/argentina-football-league-scores-metaverse-partnership-after-world-cup-triumph" target="_blank" rel="noreferrer noopener">According to Coin Telegraph</a>, the agreement will take AFA&#8217;s Liga Profesional de Fútbol (LPF) to Upland&#8217;s metaverse platform to enhance interaction between football fans and the association&#8217;s teams and players.



The new experience also includes turning LPF teams, players, clubs, highlights of games, and historical moments into digital collectibles, in addition to the exclusive ownership of highlight videos of LPF matches to be turned into NFTs, a new source of income for AFA.



Under the deal, Upland will help the owners of these NFTs to set up their businesses by reselling their digital collectibles at user-owned and operated shops located on virtual properties. This will make the Upland metaverse a digital environment for creating digital assets and digital land ownership as a virtual economy.



In a press release, the Silicon Valley-based firm said: &#8220;Upland is pleased to bring The Argentine Football Association (AFA) to the Metaverse. We’re excited to expand the realm of Football Legits so that fans, collectors and players from across the globe will soon have gamified football digital collectibles that include your favorite teams, clubs, players, tickets, and in-game video footage.&#8221;



Upland&#8217;s agreement with the Argentinian association follows its deals with the FC Porto football team of Portugal and FIFA. The latter agreement with FIFA allowed football fans around the world to collect, own, and trade NFTs of legendary video highlights from the World Cup games, a deal that makes the fans grasp the functions of metaverse and Web 3.0.



All 32 World Cup teams had digital country crests, shirts, boots, posters, logos, and team mascots featured in Upland. Through Upland metaverse, fans bought virtual buildings decorated with flags of their favorite teams.



It is obvious that the world of sports engaged more in the crypto scene recently. Teams like McLaren and Red Bull Racing explored their opportunities in the Web 3.0 world and NFTs. The Don Cristiano Ronaldo partnered with Binance to release a galaxy of NFT collections in a multiyear deal.

AFA in Metaverse

Metaverse

Argentina’s AFA Forays in Metaverse with Upland

Argentina claimed the title of FIFA World Cup Qatar 2022 after beating France on penalties in the final, however, the price of Argentine Football Association Fan Token (ARG) plummeted, unlike what was expected.



The price of the Argentine National Team’s Fan Token, $ARG, declined 42.63% over the past 24 hours to reach $3.22. Before the final match, the price was floating around $6.



After Argentina’s astonishing winning over France, ARG decreased hard as it slipped to under $3. But the token has recovered back above the $3 level, however, it is still almost half its value from before the final.



<a href="https://bitcoinist.com/argentina-wins-world-cup-2022-fan-token-dumps-hard/" target="_blank" rel="noreferrer noopener">According to Bitcoinist</a>, Argentina&#8217;s victory seemed to be bearish for its tokens, not a bullish event as some may have expected.



It is worth mentioning that the Argentine Football Association (AFA), the governing body of football in Argentina, collaborated in May 2021 with Chiliz ($CHZ), a pioneering blockchain fintech provider for sports &amp; entertainment in launching the $ARG Fan Token on Socios.com, a multi-sport fan engagement and rewards app.



The non-fungible tokens became popular among crypto users during the World Cup. Argentina was the world’s first national team to mint fan tokens to interact with their global fan base.



NFTs, known as non-fungible tokens, refer to cryptographic tokens that have a unique capability or element, making them distinct from other NFTs. These digital tokens are permanently associated with a piece and encoded with the creator’s sign. It attests to the piece’s possession and legitimacy.



In simple terms, NFT is a form of digital asset that showcases real-world artifacts such as music, art, precious gems such as diamonds, in-game stuff, and many more. They are often encrypted with similar software as any other cryptos and are purchased and sold online with cryptocurrency.

Argentina Fan Tokens

Argentina’s ARG Tokens’ Price Falls Despite World Cup Victory

Reality+ collaborated with OTZ Sports to launch the official metaverse game of FIFA World Cup 2022, powered by the Hedera metaverse network and Hedera Token Service (HTS).



Named &#8220;Own The Zone&#8221;, the Web3-based game gives football fans opportunities to win limited-edition&nbsp;digital collectibles&nbsp;and real-world awards.&nbsp;



To play &#8220;Own The Zone&#8221;, fans should register at ownthezone.io to get the digital match cards for the coming World Cup 2022 matches, which are playable now. Players, using the first digital match card, will be given two of the eight on-field zones for free. 



Once the real game is played, players should own more zones on the virtual game, increasing their opportunities to win tickets to The Best FIFA Football Awards™ and £5,000 every single match day. All the participating players will receive digital collectibles for taking part in the game, however, their scores in the game determine the rarity status of the digital collectibles.&nbsp;



In this regard, Reality+ Co-Founder Morten Rongaard expressed his pride that FIFA and OTZ Sports chose Reality+ as a partner to launch the Web3-based game. &#8220;We’re absolutely thrilled to be launching Own The Zone™ for the World Cup Qatar 2022™ – and onwards to the Women’s World Cup Australia 2023,&#8221; Rongaard said.&nbsp;



Launched in 2022, OTZ Sports is an innovative Web3 start-up that uses blockchain technology to power digital ownership and rewards.&nbsp;



Over the past period, FIFA announced multiple gaming partnerships related to World Cup Qatar 2022, after its split with Electronic Arts. It collaborated this month with AI State Machine to launch a metaverse-focused football gaming experience.



It also cooperated with Phygtl, a digital production company, to let users “augment a golden-globe-football” and “own a limited fragment of it to attach and eternalize their handpicked FIFA World Cup pictures and video moments.” FIFA described it as a digital representation of eternal fandom.



In partnership with Matchday, FIFA will launch the Matchday Challenge during the tournament, which is a social prediction game based on football cards.



In September, it launched a new NFT collecting platform, FIFA+ Collect, which aims to offer football fans the opportunity to own the best moments of the FIFA World Cup, including epic images and artworks as NFTs.

Hedera FIFA

FIFA Launches Official Game for World Cup 2022 in Metaverse

Coca-Cola collaborated with <a href="https://crypto.com/company-news/coca-cola-teams-up-with-crypto-com-and-digital-artist-gmunk-to-release-nfts-celebrating-fifa-world-cup-qatar-2022" target="_blank" rel="noreferrer noopener">Crypto.com</a>, a cryptocurrency exchange platform and NFT marketplace, to launch an NFT collection, inspired by FIFA World Cup Qatar 2022.&nbsp;



Named &#8220;Piece of Magic&#8221;, the NFT collection will include 10,000 unique digital tokens, featuring the in-game movements of footballers in the matches during the tournament. The NFTs, set to be hosted on the Crypto.com NFT platform, will be created by digital artist GMUNK, a pioneering NFT artist.&nbsp;



Eligible football fans should create a Crypto.com NFT platform account and visit&nbsp;<a target="_blank" href="https://believe-en.coca-colaarabia.com/" rel="noreferrer noopener">Coca-Cola’s fan zone pa</a>ge to mint a token. The Coca-Cola fan zone is a digital hub for the fans of the World Cup 2022, where they can experience games, excitement, and unforgettable moments during the championship.&nbsp;



In this regard, FIFA World Cup General Manager at The Coca-Cola Company Nazli Berberoglu said the collaboration with witness the launch of 10,000 astonishing and unique NFTs, which are available for the fans to own forever, noting the World Cup Qatar 2022 brings magical moments to life on and off the pitch for millions of football fans, which are needed to be documented.&nbsp;



“A superb talent who has consistently pushed the boundaries of art’s newest and most exciting field, GMUNK’s ‘heatmap’ inspired NFTs will capture the passion and determination shown by players during the World Cup – as they battle it out on the pitch, their athleticism and performance will inspire incredible works of digital art.”



Chief Marketing Officer of Crypto.com Steven Kolifowitz, for his part, pointed out that the FIFA World Cup of this year is the first edition to adopt the use of Web 3.0 technology, hailing the partnership with Coca-Cola and GMUNK that aims to commemorate the championship&#8217;s historical games that will forever be captured on the blockchain.&nbsp;



&#8220;Together, we are creating a completely new form of memorabilia,&#8221; Kolifowitz said.&nbsp;



It is not the first time for the popular cryptocurrency exchange platform to cooperate with FIFA partners in the World Cup Qatar 2022 as it teamed up with Visa to launch the Visa Master of Development NFT collection inspired by the fabled goals of five legendary footballers, which are available on Crypto.com.&nbsp;

Piece of Magic of Coca-Cola

Coca-Cola Cooperates with GMUNK to Launch 10,000 World Cup-Inspired NFTs

In response to Saudi Arabia&#8217;s surprising victory over Argentina, one of the best football teams in the world, 2-1 in the World Cup in Qatar on Tuesday, the sales of Saudi-themed NFTs, called &#8220;The Saudis&#8221; hiked 387%, <a href="https://www.coindesk.com/markets/2022/11/22/saudi-arabias-nft-collection-soars-after-unexpected-soccer-win-against-argentina/" target="_blank" rel="noreferrer noopener">according to Coin Desk</a>.&nbsp;



While Association Fan Token (ARG) plummeted by 32% as it recorded $5.49 for each token, compared to $8.4 days ago, in light of the Argentinian national team was likely expected to win the game on Tuesday<a href="https://coinmarketcap.com/currencies/argentinefootballassociationfantoken/" target="_blank" rel="noreferrer noopener">, according to data from CoinMarketCap</a>.&nbsp;



It is worth mentioning that the Argentine Football Association (AFA), the governing body of football in Argentina, collaborated in May 2021 with Chiliz ($CHZ), a pioneering blockchain fintech provider for sports &amp; entertainment in launching the $ARG Fan Token on Socios.com, a multi-sport fan engagement and rewards app.&nbsp;



The non-fungible tokens became popular among crypto users during the World Cup. Argentina was the world&#8217;s first national team to mint fan tokens to interact with their global fan base.



Since the beginning of the World Cup in Qatar, the prices of national teams-linked NFTs went down. The&nbsp;<a target="_blank" href="https://coinmarketcap.com/currencies/spain-national-fan-token/" rel="noreferrer noopener">Spain National Fan Token</a>&nbsp;plunged to $0.36 at the time of writing. While the&nbsp;<a target="_blank" href="https://coinmarketcap.com/currencies/brazil-national-football-team-fan-token/" rel="noreferrer noopener">Brazil National Football Team Fan Token</a>, created in partnership with Bitci, fell by about 10% to $0.709 at the time of publication.&nbsp;



NFTs, known as non-fungible tokens, refer to cryptographic tokens that have a unique capability or element, making them distinct from other NFTs. These digital tokens are permanently associated with a piece and encoded with the creator’s sign. It attests to the piece’s possession and legitimacy.



In simple terms, NFT is a form of digital asset that showcases real-world artifacts such as music, art, precious gems such as diamonds, in-game stuff, and many more. They are often encrypted with similar software as any other cryptos and are purchased and sold online with cryptocurrency.



However, remember that no NFT is the same, and it’s not similar to any other with respect to value or property. Every NFT is allotted a digital hash differentiating it from other NFTs. This distinct trait enables an NFT to be used as proof of provenance. NFTs come with essential features such as rarity, indivisibility, and uniqueness.&nbsp;

The Saudis

Saudi-Themed NFTs Go Up 387% Following Victory over Argentina

FIFA and Upland, a metaverse gaming platform, inked a multi-year partnership, which will officially start with the World Cup Qatar 2022 later this month.



The first-of-its-kind partnership will let football fans around the world collect, own, and trade NFTs of legendary video highlights from upcoming World Cup games, a deal that makes the fans grasp the functions of metaverse and Web 3.0.



Upland, through its partnership with FIFA, aims to encourage fans to participate and contribute to the virtual community through a variety of activities, which will be held during and between the matches, according to Metaverse Insider website.



Upland will work with FIFA on creating gamified experiences on the metaverse. Over 3 million registered accounts will have access to a fully-constructed virtual replica of Qatar&#8217;s Lusail Stadium as well as FIFA World Cup-branded villages, showrooms, and shops.



All 32 World Cup teams will have digital country crests, shirts, boots, posters, logos, and team mascots featured in Upland. Through Upland metaverse, fans can buy virtual buildings decorated with flags of their favorite teams.



In this regard, Upland Co-Founder and Co-CEO Dirk Lueth expressed his excitement for creating &#8220;a multi-touch web3 experience&#8221; that displays innovation, fun, and entrepreneurialism, which represents opportunities for the future of FIFA World Cup, where fans can collect, own, trade and share real moments in the history.



Lueth asserted: &#8220;No other world competition unites countries and people worldwide quite like the FIFA World Cup.&#8221;



Upland could be downloaded for free on iOS, Android, and the web and is playable from anywhere in the world.



Over the past period, FIFA announced multiple gaming partnerships related to World Cup Qatar 2022, after its split with Electronic Arts. It collaborated this month with AI State Machine to launch a metaverse-focused football gaming experience.



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It also cooperated with Phygtl, a digital production company, to let users &#8220;augment a golden-globe-football&#8221; and &#8220;own a limited fragment of it to attach and eternalize their handpicked FIFA World Cup pictures and video moments.&#8221; FIFA described it as a digital representation of eternal fandom.



In partnership with Matchday, FIFA will launch the Matchday Challenge during the tournament, which is a social prediction game based on football cards.



In September, it launched a new NFT collecting platform, FIFA+ Collect, which aims to offer football fans the opportunity to own the best moments of the FIFA World Cup, including epic images and artworks as NFTs.



FIFA+ Collect is available on FIFA+, the football association’s digital entertainment platform that offers access to live soccer matches from around the world, news and championship information, and interactive games. It is available on all web and mobile devices in three languages; English, French, and Spanish.

FIFA NFT News

Latest FIFA NFT News