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<p>The Indian major car manufacturer, Maruti Suzuki, announced launching its second metaverse platform following the NEXAVerse, which was introduced earlier this year.</p>



<p>Dubbed &#8220;ARENAVerse,&#8221; the new metaverse platform will let its users immersively interact with their preferable Maruti Suzuki vehicles in a virtual experience for Maruti’s Arena showroom network. The users will digitally interact with sales representatives and select their cars as they need in ARENAVerse.</p>



<p>Maruti Suzuki said its second metaverse platform comes as a part of its keenness to attract new generations of consumers in a captivating retail experience, <a href="https://www.financialexpress.com/auto/car-news/maruti-suzuki-launches-arenaverse-its-second-metaverse-platform/2932678/" target="_blank" rel="noreferrer noopener">according to Financial Express</a>.</p>



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<p>Users can enter Maruti Suzuki&#8217;s new metaverse platform from the ARENAVerse web version using their browsers given that the Indian car maker equipped over 700 Maruti Suzuki ARENA main outlets across India with Virtual Reality (VR) devices for customers to enjoy the new experience.</p>



<p>In this regard, Senior Executive Officer of Marketing &amp; Sales at Maruti Suzuki India Shashank Srivastava said his company is committed to enhancing its metaverse-based experiences to fulfill the needs of new-age customers, pointing out that Maruti Suzuki received more than 10,000 bookings for its car Grand Vitara from the NEXAVerse.</p>



<p>&#8220;There is immense potential in the global online ecosystem of metaverse that provides companies with the platform to grow without geographical boundaries and time zones. This presents huge opportunities for us at MSIL [Maruti Suzuki India] to touch our most remote customers by integrating our technological innovation with our vast network across India. We are very excited about what the meta-universe has in store for us and how we navigate through it to bring the best of experiences for our customers,&#8221; Srivastava added.</p>



<p>In July, Suzuki Maruti launched its first metaverse platform, NEXAVerse, in which consumers can virtually tour its virtual showrooms under its premium retailing brand Nexa. It is worth noting that Suzuki Maruti is the second Indian automaker to launch metaverse experiences following Mahindra.</p>


Maruti Suzuki Metaverse

Metaverse

Maruti Suzuki Launches 2nd Metaverse Platform in India


<p>GOQii, an Indian fitness technology company, announced it would launch its medical services in the metaverse in the UAE, following India and the United Kingdom.</p>



<p>GOQii collaborated with Harley International Medical Clinic in Dubai to promote the health metaverse, as diabetics in the UAE will be able to enroll on the GOQii health platform to follow up on their health condition through the diabetes care program on the metaverse.</p>



<p>Through the guidance of experts, users will be directed to a comprehensive digital platform and equipped with modern connected devices, doctors, health coaches, who will guide the patients to adjust their lifestyle and control their HbA1C levels. Users will be able to create their avatars on the metaverse while connected to their GOQii Age.</p>



<p>In this regard, Founder and CEO of GOQii Vishal Gondal said this Web3-based health technology is meant to bring health and fitness to the virtual space for end-consumers to become more healthy and fit.</p>



<p>&#8220;With the advent of 5G and better screens, we believe that the interaction will start transitioning to a more 3D gaming-like experience. We’re launching a 3D user interface where you have a 3D avatar and the various zones that your avatar can experiment with. Think of it like – healthcare meets gaming, where you create your own character or avatar who further interacts with other avatars through the 3D metaverse. We aim to take this vision a step closer to reality,&#8221;<a href="https://www.businesstoday.in/technology/story/health-tech-company-goqii-bets-big-on-preventive-healthcare-launches-health-metaverse-355683-2022-12-08" target="_blank" rel="noreferrer noopener"> Gondal told Business Today</a>.</p>



<p>He added that GOQii chose the UAE as the third market for the company following the UK and India for being active and rapid regarding adopting the metaverse and Web 3.0 technologies.</p>



<p>Recently, a report by Chalhoub Group found that there is a high level of awareness in the UAE about the metaverse, NFTs, and crypto.</p>



<p>Over the past few years, the UAE, especially Dubai, has positioned itself as one of the world’s prominent hubs for metaverse and blockchain technologies.</p>



<p>The Emirati government, in July, launched the Dubai Metaverse Strategy, which aims to contribute $4 billion to the emirate’s economy. The strategy targets increasing the number of blockchain and metaverse companies fivefold within five years as well as offering 40,000 virtual jobs.</p>


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