October 23, 2023

The Sandbox Cooperates with Sandsoft To Expand in Saudi Arabia

The Sandbox x Sandsoft

The Sandbox x Sandsoft

The Sandbox, which is a well-known decentralized gaming virtual world and a subsidiary of Animoca Brands, has announced a strategic partnership with Sandsoft.

Sandsoft is a mobile-first game developer, publisher, and investor based in Riyadh, Saudi Arabia. The company is powered by AAA talent, and this partnership aims to drive The Sandbox’s expansion into the Saudi Arabian and Middle Eastern markets. 

The goal is to attract local gaming talent and cultivate educational and job opportunities within the region. The main objective of this collaboration is to bring together a team of experts in Web3 gaming. The team will work together to establish partnerships with local public and private industry stakeholders, entertainment entities, IPs & Brands, and celebrities to explore the potential of gamified social experiences within The Sandbox.

In this regard, COO and co-founder of The Sandbox Sebastien Borget said: “We’re excited to collaborate with Sandsoft in bringing new creators to contribute towards the open Metaverse and develop together a virtual neighborhood on our map. This partnership will allow brands and creators across Saudi Arabia and the Middle East to discover the creative opportunities The Sandbox provides. It will also enrich The Sandbox’s global ecosystem with Saudi Arabia’s rich culture and history.” 

Sandsoft’s CEO, David Fernandez, believes that The Sandbox has enormous potential for game developers, creatives, brands, and consumers in the Middle East and North Africa. The initiative aims to empower local creative talent by providing education and onboarding opportunities for developers and artists within The Sandbox’s ecosystem.

It is worth noting that Sandsoft offers an internship program called ‘Press Start,’ which provides talented youth in Saudi Arabia with opportunities to improve their game development skills under the guidance of experienced industry professionals, including VP Studio Yahsir Qureshi (formerly of EA, Zynga) and CTO Ahmed Sharif (formerly at Meta, Sony, EA). 

The Sandbox platform boasts over 400 partners, including big names such as Warner Music Group, Ubisoft’s Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, and Atari. According to the company, its vision revolves around empowering players to create their own experiences using both original and well-known characters and worlds, ushering in a new era of gaming and digital interaction.

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