October 24, 2023

Upland Secures $7 Mln in Series A Funding



Upland, the web3 metaverse Super App, has recently announced an extension to its Series A funding, securing an additional $7 million. 

This investment has further strengthened Upland’s position as one of the most widely used web3 apps, with over three million registered accounts on the EOS blockchain and nearly 300,000 virtual property owners, significantly higher than its competitors. The Series A extension includes a new investor, EOS Network Ventures, and existing investors, C3 Venture Capital, Animoca Brands, and angel investors. 

The additional funding of $7 million will allow Upland to accelerate its mission of creating the world’s largest digital open economy. It will also help Upland solidify its position in the blockchain gaming industry and strengthen its reputation as one of the leading platforms for the web3 metaverse. Additionally, the funding will support Upland’s initiative to enable its utility token “Spark” to be tradable outside the Upland platform on Ethereum via a Token Tradability Event.

Upland has experienced a surge in virtual property ownership and community engagement due to its recent launch of new and exciting features. These features include a car racing app with in-game racing features, a 3rd party developer platform, new NFLPA bundles for the 3rd consecutive season, FIFA World Cup Qatar 2022™, FIFA World Cup Australia & New Zealand 2023™, Stock Car Pro Series partnerships, and the opening of international cities such as London, Tokyo and Berlin.

Upland secured $18 million in funding in 2021 to expand to new global regions, develop new features, initiate brand partnerships, and accelerate user acquisition. With this new investment, Upland plans to advance its roadmap and innovate by introducing new features and platform components that will utilize artificial intelligence.

Co-founder and Co-CEO of Upland Dirk Lueth said: “We welcome EOS Network Ventures as a new investor for Upland. Yves and his team have been very supportive, and we look forward to doing even more together in the future.” 

Upland is a mobile platform that maps the metaverse to the real world, bringing the future of the immersive web to life. The platform offers players and creators a wide range of activities, including virtual property trading, world-building, collecting, and fun competitions such as car racing. It enables establishing businesses in the metaverse, allowing entrepreneurs to operate their shops and contribute to a thriving digital economy. Upland is powered by UPX, the native currency of Upland, and Spark, a utility token that fuels the value creation by the highly engaged community.

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